Nike Ja 3 ‘Channel 12’ EP (Hustle & Flow)

The Nike Ja 3 ‘Channel 12’ EP (HF2794-700), also referred to by its unofficial nickname ‘Hustle & Flow’, is a model that captures the unique energy and unpredictable, must-see nature of Ja Morant’s game, a player whose on-court performance is always “made-for-TV”. The foundational story of the Ja 3 line is one of personal expression and amplified performance, with Morant himself challenging the Nike design team to create a shoe that offered a feeling of “freedom, more bounce, more energy, more movement” rather than just lockdown control. This specific colorway pays direct tribute to Morant’s explosive, one-of-a-kind mindset, symbolizing the vibrant chaos and electric excitement of a top-ten highlight moment. The moniker ‘Channel 12’ is a tribute to his jersey number and the cinematic quality of his play.

This is arguably the most visually striking model in the line, utilizing an asymmetrical, mismatched color scheme of University Gold/Purple Dynasty/Volt Tint/Soft Yellow. The left shoe is dipped in vivid hues of Soft Yellow and University Gold, while the right shoe contrasts boldly in deep Purple Dynasty and Volt Tint. This purposeful color split creates a glitch-like, broadcast aesthetic that mirrors the energy of late-night TV and highlights Ja’s ability to stand out. The upper, composed of a lightweight and durable mesh with tonal overlays, includes subtle TPU pieces that form the signature ‘scratch’ design—a motif carried over from his previous models that symbolizes movement and defiance—along with the distinctive vertical Swoosh that intentionally forms the letter ‘JA’ on the lateral side.

Built for the most explosive and dynamic players, the Ja 3’s performance technology is centered around ultimate responsiveness. The core feature is the full-length Hybrid ZoomX foam cushioning system, which Morant enthusiastically dubs “jet fuel” for its ability to deliver Nike’s highest energy return yet. This technology ensures the shoe is both light and springy, providing an extra boost for rapid take-offs and quick changes of pace. To maximize his signature shifty movements, the low-cut silhouette is equipped with a tuned, zoned traction outsole that bites into the court. This aggressive grip pattern is made up of all-over miniature Ja logos, empowering the wearer with the necessary traction to execute his bulldog crossover and “break defenders off any time I want”, all while leaving his personal mark on the game. The combination of the breathable mesh upper and the highly responsive ZoomX foam provides the stability and control needed for such high-speed, multidirectional play. This version is designed for outdoor courts.