Nike Ja 3 ‘Price of Admission’ EP (Max Volume)

The Nike Ja 3 ‘Price of Admission’ EP (HF2794-600), also known by its early nickname ‘Max Volume’, is Ja Morant’s third signature shoe, a model created to embody his box-office appeal and electrifying, high-flying style that demands spectators “grab their popcorn.” The history of the Ja 3 is rooted in a collaborative design process, with Ja Morant pushing Nike to create a shoe that offered “more freedom, more bounce, more energy, more movement” compared to the lockdown focus of the Ja 2. The shoe’s overall design is marked by a clear message: “Make Them Watch,” with personalized details like the unique vertical ‘JA’ Swoosh logo and grimy scratch marks inspired by his hands-on graffiti session with Nike designers, signifying a model that is authentically his.

This edition bursts onto the scene in a bold and assertive colorway: Hyper Pink/Mint Foam/Black/Viotech. The upper, constructed from lightweight, durable mesh, is dominated by a vibrant Hyper Pink, contrasted sharply by Viotech, a deep purple, which creates a ripple or wave effect across the panels. Key branding, including the Swoosh on the lateral side and the stitched “Twelve” text over the heel, pops in a contrasting Mint Foam, completing a look that screams “look at me” and perfectly aligns with the shoe’s ‘Price of Admission’ namesake.

For performance, the Ja 3 is engineered as a game-changer with a focus on explosive responsiveness. The cushioning system features full-length Hybrid ZoomX foam, a highly responsive material Ja himself refers to as “jet fuel” for the energy return it provides. This technology gives players an extra boost when moving at high speeds, facilitating both lift-off on vertical leaps and stability upon landing. Furthermore, the shoe’s competitive edge comes from its tuned, zoned outsole, which utilizes a unique micro-traction pattern composed of countless miniature Ja logos. This “bulldog traction grip,” as Ja calls it, ensures supreme directional control and instantaneous stopping power, allowing players to perform his signature shifty moves and “break defenders off any time I want.” The lightweight mesh upper provides the necessary stability and containment for such hyper-athletic movement, ensuring the shoe is tough and perfectly geared for a player who constantly switches gears. This version is designed for outdoor courts.